Product BRoll captures the functionality and ease-of-use of your devise and/or technology.  
It showcases the product as a stand alone as well as being used in its environment.
Sometimes management changes hands. 
In this case, Symantec Corporation had a change at the top and brought in a new Chairman and CEO. 
This simple, short BRoll package offers broadcast producers the visuals tell that story.
A solid BRoll Package will include signage and exterior establishing shots. 
These are simple, yet critical elements to telling your company's story.
Finally, it's critical that you show people working.  No BRoll package is complete without the human touch; after all, technology is just bits and bites without the people who create it.
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